The 95% Rule

If the label of a dog food product says "Beef Dog Food" or "Chicken Dog Food," 95% of the product must be the named ingredient (excluding water added for processing).

Example: "Beef Dog Food" means that 95% of the product (excluding water content) must be beef. Since water makes up about 70% of the meat product, then it's really only 28.5% beef.

The 25% "Dinner" Rule

If the label includes a qualifying term such as "dinner," "platter," "entree," "nuggets," or "formula" (e.g., "Beef Dinner for Dogs"), the named ingredient must comprise at least 25% of the product (excluding water for processing). I'll repeat that - EXCLUDING WATER. Meat is 70% water, so the part of that 25% is JUST MOISTURE that evaporates when it is cooked.

Example: "Beef Dinner" means that beef must make up at least 25% (excluding water).

The 3% "With" Rule

If the label uses the term "with" (e.g., "Dog Food with Beef"), the named ingredient must be at least 3% of the product.

Example: "Dog Food with Beef" means that beef must make up at least 3% of the product.

The Two Ingredient Rule

If a product has two ingredients listed in the product name (e.g., "Entree with Chicken and Rice"), the two named ingredients combined must be at least 3% of the product. It could be only 1% lamb and 2% rice by weight of ingredients.

The Flavor Rule

If a product is labeled as having a certain flavor (e.g., "Beef Flavor"), it doesn’t need to contain a specific percentage of the ingredient. The flavor can also be derived from natural flavorings or extracts.

Wrapping Up

Pet food manufacturers must comply with these rules to ensure their labels accurately reflect the content and quality of their products. Consumers, however, are left in the dark when deciding what food to buy their companion.

By being aware of these rules, pet owners can better navigate the wide range of pet food options available and choose products that provide the appropriate nutrition for their pets.